A long-anticipated opening takes place next week at the corner of Main and 6th Streets in Branson. 

The Texas-based burger chain Whataburger will open its doors with a ribbon cutting Monday at 10:15 am. 

The property that formerly was the site of a church was sold several years ago to a company that began installing a Taco Habitat location before the owner faced several fraud charges. Whataburger acquired the property as part of their expansion in southwest Missouri which also includes restaurants in Ozark, Republic, and Springfield. 

After Monday’s Ribbon Cutting, Whataburger will operate 24 hours a day and will become another addition to Branson’s “Hamburger Hill” which also includes McDonalds, Wendys, Steak N Shake, and Chick-fil-A.

The full release from Whataburger is below:

Calling all Whataburger fans! Whataburger opens Branson’s first restaurant this Monday! Whataburger, the legendary Texas-based burger chain, is bringing its iconic flavor and beloved menu to The Live Music Capital of the World with the grand opening of its first Branson location. The official ribbon-cutting ceremony will take place at 10:15 a.m. on Monday, March 3rd, at the new restaurant located on Hamburger Hill at Main Street and Highway 65.

This marks a significant milestone for Whataburger as it expands its footprint in the Midwest and introduces its unique brand of hospitality and craveable burgers to the Branson community. The ribbon cutting will be open to the public and will feature plenty of pomp and circumstance including a flag raising ceremony, an invocation, and remarks from both corporate and city leaders, including Branson's Mayor Larry Milton.

“We’re thrilled to finally bring Whataburger to Branson,” said Whataburger Operating Partner, Shekara Little.  “We know there’s a lot of excitement for our arrival, and we can’t wait to serve the Branson community our fresh, made-to-order burgers and other delicious menu items. We’re committed to becoming a valued member of this vibrant city.”

Branson Mayor Milton added, “We are delighted to welcome Whataburger to Branson. This new restaurant not only adds another dining option for our residents and visitors but also brings new jobs and investment to our city. We look forward to a long and successful partnership.”

•    What:  Ceremonial Ribbon Cutting celebrating Whataburger Branson Opening
•    When: Friday, March 3rd, 10:15 a.m.
•    Where: 600 W Main St, Branson, MO 65616

Whataburger's growth has been remarkable. Beginning as a single burger stand in Corpus Christi, Texas, in 1950, the company has grown exponentially, becoming a beloved institution across the South and expanding its reach throughout the nation. The brand's commitment to quality ingredients, customizable orders, and friendly service has earned it a fiercely loyal following.

This Branson location joins several other Whataburger restaurants in the region, including three locations in nearby Springfield, one each in Republic and Ozark. Missouri’s 20 locations expand Whataburger’s reach to 16 states.  

The company's continued expansion reflects the increasing demand for its signature menu items and its commitment to bringing the Whataburger experience to new communities.

Whataburger Branson serves up Goodness 24/7…meaning it will be open 24 hours a day, 7 days a week and will offer the brand’s classic menu, featuring the famous Whataburger, the Patty Melt, and the Spicy Chicken Sandwich, along with other fan favorites like Onion Rings and the much-loved Whatachick’n Bites. Guests can also enjoy breakfast items served from 11 p.m. to 11 a.m.